Of
all activities a person can do to improve their fitness, running is
one of the simplest. You don’t need expensive equipment, a
membership, a per-session fee, or the expertise of a 1:1 coach to
get started.
So
why doesn't everyone do it?
Starting is easy. Sticking around is more
complicated.
Until
now, there hasn’t been a place for new runners to receive positive
reinforcement and personalized support that doesn’t push you
dangerously past your very real limits, the stuff that keeps you
going.
That’s why I created Build.
Build
will meet you where you are at and support you as you move forward,
making running a lifestyle
you choose day after day.
I’m
Coach MK, Founder of The Fitness Protection Program. I’ve been
running for 35 years, I’ve been coaching for 7….and I still don’t
think of myself as an athlete. Perhaps that’s because I learned to
run in my father’s cardio rehab clinic instead of a team sport at
school, but I think the truth is much more interesting than
that:
Athletes are extraordinary
people. Runners are ordinary people with an extraordinary
hobby.
Some
of us are weekend warriors, hitting the trails the minute work
ends. Others squeeze in what we can in hopes that it will be enough
that our next half-marathon doesn’t hurt too much. Some of my
favorite runners don’t care for training at all, they are here for
the party at the finish line, especially when that finish line is
in Walt Disney World.
People come to running for all kinds of reasons, but
they all enter through the same door: a “couch-to-5k” program or
app. They enter alone, and work alone, searching the internet for
answers to their questions. If they don’t hate it, maybe they’ll
sign up for a race to have a reason to keep going. Alone. Or,
they’ll join a running club and take their questions to the most
approachable person there….which isn’t much different than
searching the internet, and even if the advice doesn’t suck it
still isn’t personalized.
One door makes it easy to join
the party but won’t make you want to stick around. That’s why I
created Build.
In
this podcast, you’re going to learn about Build and how our Guided
DIY approach will give you the tools to tailor this program to your
individual needs as well as all the support we offer.
Whether you think of yourself as an athlete or not, you
WILL think of yourself as a runner when you finish this program,
and you won’t need a reason to keep going. You’ll already have
everything you need.
Special
thanks to Coach Lovey and Coach Nikkia for participating in this
podcast!